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Crisis Response Journal Crisis Response Journal

Major Events International

Major Events International (MEI) provides international business services and market penetration for companies who want to take advantage of Olympic and World Cup opportunities and win more business in major events. We interface the international mega sporting events market with multi-sector business experts and thereby deliver effective resource utilisation mitigating risk and optimising performance.

world cup opportunitiesOur international business services also offer access to a range of integrated services including international market profile enhancement, strategy development and uniquely, in-country early entry support. The latter encompasses tasks such as proposal development, translation, sustained customer contact and market intelligence.

Available assets include a quarterly Major Events Digest, a global members only web portal and subject matter expertise delivering workshops, bid support and hosted missions to target mega event countries.

The services are geared to save our customers time and expenditure during the business expansion process and enable them to be more competitive in capitalising on Olympic and World Cup opportunities in this global, iconic mega events market.

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