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Crisis Response Journal Crisis Response Journal

Major Events International

MEI is a Management Consultancy which has specialised in helping all organisations succeed in the global sports events market for over ten years - from commercial companies, rights holders, government agencies to host organisations.

Having identified a huge gap in the market in the late 2000s for a single point of contact model for event organisers and experienced, trusted event suppliers, MEI was formed to provide that interface service. With experience from every summer Olympic Games since Athens 2004 through to Rio 2016 and relationships with future Games in Tokyo 2020 and Paris 2024, the FIFA World Cup in Qatar 2022, Winter Olympics in 2010, multiple Commonwealth Games and single sport World Cups, MEI is the only business of sport consultancy operating exclusively in major events planning, delivery and legacy.

MEI's international business services also offer access to a range of integrated services including international market profile enhancement, strategy development and uniquely, in-country early entry support. The latter encompasses tasks such as proposal development, translation, sustained customer contact and market intelligence.

Available assets include a weekly Major Events Digest, a global members only web portal and subject matter expertise delivering workshops, bid support and hosted missions to target mega event countries.

The services are geared to save MEI's customers time and expenditure during the business expansion process and enable them to be more competitive in capitalising on Olympic and World Cup opportunities in this global, iconic mega events market.

Find out more about MEI's three flagship events: