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Robert Pratten

Robert PrattenRobert Pratten is CEO and founder of Conducttr, the crisis simulation software company. He is secretary of the Human Performance Mark-up Language product development group at the Simulation Interoperability Standards Organisation (SISO) and author of the book 'Getting Started in Transmedia Storytelling'
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Too often when deciding whether to make changes or not, we only see the cost of action and ignore the cost of inaction. This means we may often choose unwisely, writes Robert Pratten
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Robert Pratten
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